"If you build it, THEY WILL COME."
While that may be true of baseball fields, it is not necessarily true of websites.
There is a lot that goes into making a successful website, and here at Kat & Mouse, where we are driven to bring you the kinds of results you dream of, we understand that the success of your online business depends on MANY components, including –
- Market research to first determine who to build for. What are their likes? Their dislikes? What does it take to make them buy? What do you need to do to stand above your competitor?
- Professional, striking, optimized web design that tells your visitors that quality and professionalism are synonymous with your business name;
- Simple, easy-to-navigate user interface to keep frustration at bay;
- Compelling copy that sells you, your service, and your products;
- Sensible information architecture so your visitors easily find the information they came looking for;
- Software programming and advanced functionality to make your business administrative tasks simple, as well as enhance your visitors' experiences;
- Search engine optimization (SEO) to assure your site is not only visible in the search engines, but ranks in Google's top 4 for your keywords.
- Internet marketing to spread the word, including email marketing, banner ads and PPC campaign management;
- Internal marketing including effective page layout and compelling calls to action that capture your audience and converts them to customers;
- Social media marketing to build community and relationships.
- Continued analysis and adjustments in all those arenas to keep you on top of your game.
Therefore, we recommend and provide all these services to our clients. It's the best way we know for all of us to experience a successful outcome. It's the way we go beyond building websites and into actually building businesses. We know because our 15 years of experience has taught us that!