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Local Search Optimization Class

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If you would like us to teach on this topic again, or teach another internet marketing class on another topic, please call 408-647-2327.

The following description is presented here for your review. However, be advised, that much of this data is now outdated and will be updated next time we give this class, however the principles we teach for SEO never change. They stand the test of time because they’ve always been relevant and Google approved.

Ding! Dong! Yellow Pages are dead (almost)!


For 3 weeks now, the plastic bags containing the phone book are still sitting on my neighbors’ mailboxes. They don’t even both to pick it up and take it away. So what used to be the easiest way for local businesses to get found now hits the recycling bin before it even makes it home.

From a recent survey –

Q1. Do you use the Yellow Pages?

7.69% use it regularly

23.08% once a month

15.38% once a year

53.85% never use it

Q2. How do you search for products and services you’re looking for?

92.86% use Google.com

7.14% use Yellow Pages

Without Yellow Pages, what’s a local business to do?

Kat of Kat & Mouse SEO and Web Design will tell you in a special Local Search class being offering through the Santa Cruz Parks & Rec. She will teach you how to position your business at the top of Google Places – where people are actually trying to find you!

number 1 google places

If you’re a local business serving local clients, here’s why you need this Local Search class:

  • 80% of shoppers search online before purchasing.
    - Are you there for them to find you?
  • 82% of local searchers follow up with a phone call or show up on your doorstep (TMP/Comscore)
    – Are you there for them to find your phone number?
  • 65% make the purchase.
    – Are you there for them to find you?
  • 54% of Americans have replaced phone books (Yellow Pages & Business Directory) with internet and local search (Comscore)
    – Are you there for them to find you?
  • The #1 position in Google gets 45% of the clicks, #2 gets about 25% and then drops drastically to only 2% for position 10. Most people don’t click the the 2nd page.
    – Are you on page 1? More importantly, are you in the 1st position?

Here’s what you’ll learn:

  1. The 3 main criteria Google uses to rank a web site in its Google Places and what you need to do to accomplish that.
  2. How to show Google you are a trusted business so it’s more apt to move your site to the top.
  3. How to optimize your website so Google moves you to the top for the keywords of your choice.
  4. Learn how your competitors got to be number one, then what to do to move ahead.
  5. Learn tips for showing up in searches for others cities, besides the one your business is in.
  6. How to use social media to build relevancy and trust so that Google loves you even more.
  7. Learn about some other the other opportunities available to local businesses for making your business highly visible online such as Foursquare, Groupon, Google Burst, adwords and more.

And you’ll not just learn what you need to do, you’ll do it in class! So bring your laptop.

5 lucky students will get $500 in Google adwords!

After you do the work and while you wait for your website to pop up on the first page, you may need to place an ad using Google’s adwords. I will be giving away 5 $100 coupons to get you started – thank to Google and their generous gift! And maybe even more!

And here’s some more proof we know what we are doing…

number 1 in Google



This class has passed. If you would like us to teach it in your area, please let us know.

Rather hire us to do this for you? We’d love to. See our Local SEO services.

Contact Us

Kat & Mouse Co.
(408) 647-2327
14567 Big Basin Way, Ste. C1
Saratoga, CA 95070
(Just a hop and skip away from Los Gatos,
San Jose, Campbell and Cupertino)

In Santa Cruz? Call…

(831) 419-9854
We'll meet you at our Santa Cruz office, aka
"The Abbey" coffee shop on High St.

Connect with Us

Kat & Mouse achieved top ranking in all major search engines for all our keywords, and our website remains there 9 years later! Without reservation, we recommend Kat & Mouse! – CSFW Personal Injury Law

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